“In three years time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs,”

-Google European Director of online sales, John Herlihy

“As we compared ourselves to every other company in the world, including Sony, Nokia, and Samsung … We found out that we were the largest mobile company in the world measured by revenue. So yes, you should look at Apple as a mobile device company,”

–Tim Cook, Apple CEO

Even in the US 25 percent of mobile Web users are mobile-only.

1) SMS is the king of mobile messaging 8 trillion text messages were sent in 2011.

A2P – application to person SMS e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS in 2016.

With US$2.5 billion in annual mobile ad revenues Google is the main recipient of mobile ad spend.

• There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
• More people will access the internet via mobile than wire line broadband by 2015.
• Over 6 billion text messages are exchanged every day in the US.
• In May, 2003 the entire U.S. sent 300 million texts.  Today we send nearly 2 billion a day.
• This year there will be $119 billion transactions conducted over the mobile device.
• Another $153 ~$230 billion in traditional sales in the U.S. alone will be influenced by mobile devices.
• Somewhere between 10% and 15% of all brick-and-mortar and ecommerce sales will be influence by mobile.
• There are 8 media channels in mobile including SMS, MMS, Email, IVR (voices), Content, Mobile Web, Proximity and applications.
• Mobile is the first medium that consumes all the media that comes forth.
• Mobile is the one medium that coexists at all times with consumers.  It’s the one medium we can use to digitally engage and interact with consumer directly.